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Your logo. It is the primary element of your visual identity. It’s usually the first glimpse the customer has into your brand. With that in mind, it’s important to thoughtfully consider what your logo “says” to your audience.
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A wordmark is a stylized typographic version of an organization’s name. Oftentimes, the wordmark is even an accepted shortened version of the official name.
A Lettermark is a typographic representation of a brand, using its initials or acronym. Generally, the brand or organization is referred to by this acronym. We are all familiar with International Business Machines
A pictorial mark features a graphic image or icon that clearly represents something associated with the brand. That image may be a literal reference to the brand name, or a reference to the brand’s mission or values.
An Abstract Mark is very similar in function to a Pictorial Mark, but it is one that conveys an idea or aspiration or values in a conceptual form, as opposed to a more realistic icon.
An Emblem is a logo that generally uses typography and/or graphics in a contained shape, like a shield or some geometric form. What defines them most is that, 1) the typography and the symbol/shape are interconnected, and 2) the product or brand name is generally presented in its complete form.
A Combination Mark is the type of logo that we see most commonly. As the name implies, it combines a Wordmark with an icon (Pictorial or Abstract Mark). These elements can be side-by-side, stacked, or interconnected in some way.
Our Recent Logos
Check out our recent logo work for our clients.